The International Asian Fashion Awards was to be held at the London Hilton Metropole. We knew which suite the event was to be held in so I was able to obtain detailed measurements of the area and created this scale model. There were photos of the space from which I was able to sample details like the exact carpet and the unusual looking ceiling.
The project manager had supplied a lot of information about the set and every element down to the speakers. The lights were also detailed to me so I was able to simulate their combined effect. The more information that is available the more likely you are to get something which looks realistic.
Normally when I create a 3d model for a trade fair, it’s the detailed plan of one exhibit or stand within the show. But for this government sponsored careers exhibition which was to be held at Dundee’s Caird Hall, I was asked to model the entire space and the layout of all the stands within.
Because of this, the animation is a little sketchy on detail but it was able to show the event planners the broad strokes of how the event would be laid out, using the entire space including the stage.
The important thing about this 3d event plan was to demonstrate how the event itself was going to be dual purpose. By day it was to be a standard corporate conference with a Picasso themed stage backdrop. But by evening the stage was to make way for a band and the front tables would be cleared for a dancefloor to be laid. 3d animation is an excellent tool for showing such transformations before committing to the budget.
This 3d event plan for Breast Cancer Care had at its heart the fashion show which was the main feature of the night. But it also had to show how the event would make use of the whole space, not just the auditorium. It was to take over the entire top floor of the Radisson Hotel in Glasgow so a site visit was made, where I took extensive measurements and photographs of the space prior to constructing the 3d model.
There were various details the event manager wanted to include beyond the stage set. The pink lighting was central to the event theme and areas in the foyer were to be allocated for different applications including the sponsors wall, where attendees would be photographed.
A themed event needs careful planning and 3d animation is an excellent way to try out ideas prior to an expensive set build. This event for RBS was particularly ambitious and was to be built with Greek-style columns, a mock Olympic race track and back projected Greek landscape scenes. The finishing touch was to be an Olympic torch on top of the conference backdrop.
This conference event for Experian was to be built with an emphasis on contrasting textures. The event manager had a large variety of materials which he showed me and explained how they should be layered to create depth on the stage. It was important to be able to simulate all these materials fairly realistically in order to help the client visualise the effect. The 3d animation shows the hessian, chicken-wire, marble blocks, brushed suede and beaten copper plate textures, and how they would sit together on the stage.
This awards ceremony was to be a major event for a large corporate client. The project manager from the events management company had a few specifics that they wanted to demonstrate to the client beforehand and so commissioned this 3d animation.
Firstly it was important to show how the seating arrangement would work in the event space so the 3d model was built to scale. Second, the event was being filmed and the monitors were to show the camera view and alternate with the event sponsors’ logos. Thirdly, the lighting was to use the moving gobo projection effect simulated here.
This was a conference on the subject of property finance so the event management team decided to use these building blocks to illustrate the idea. The 3d model was able to convince their client that this would make a striking set for the event.
The mannequin is there simply to put across the idea of the scale of the exhibition elements. Sometimes we use more realistic looking figures for the speakers and even fill the seating in the auditorium with them.
When two or more organisations are sharing an exhibition space then it becomes essential to map out exactly how the space will be divided and how shared elements may be used. In this case Experian and QAS were the same company but two different products.
The 3d animation was able to show in advance how the event was going to look, in particular the hemispherical front piece and the pathway which was lit tubing at the sides of the path. An event manager may find it tricky to describe the effects these would have on the exhibition space but a 3d model can illustrate them easily.
This was a little installation event for the Discovery Channel that was to be tucked into the side entrance foyer of the Edinburgh International Conference Centre (EICC). The entrance was entirely made of glass panels so the plan was to cover these panels with a see though material that, with the daylight shining through, made them appear like lightboxes. The 3d model was able to show the effect prior to installation.
The juice bar was also to be lit from within so the whole space had quite a zingy feel to it.
The peculiar shapes in the centre of the exhibition are kinetic sculptures, which given time we could have animated.