May 2010

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Corporate Awards Event In 3d

May 31, 2010 in 3d Corporate Event Planning | No comments

This awards ceremony was to be a major event for a large corporate client. The project manager from the events management company had a few specifics that they wanted to demonstrate to the client beforehand and so commissioned this 3d animation.

Firstly it was important to show how the seating arrangement would work in the event space so the 3d model was built to scale. Second, the event was being filmed and the monitors were to show the camera view and alternate with the event sponsors’ logos. Thirdly, the lighting was to use the moving gobo projection effect simulated here.

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3d Conference Planning for Bank of Scotland

May 28, 2010 in 3d Conference Planning | No comments

This was a conference on the subject of property finance so the event management team decided to use these building blocks to illustrate the idea. The 3d model was able to convince their client that this would make a striking set for the event.

The mannequin is there simply to put across the idea of the scale of the exhibition elements. Sometimes we use more realistic looking figures for the speakers and even fill the seating in the auditorium with them.

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Experian QAS Trade Show Event

May 28, 2010 in 3d Trade Exhibitions | No comments

When two or more organisations are sharing an exhibition space then it becomes essential to map out exactly how the space will be divided and how shared elements may be used. In this case Experian and QAS were the same company but two different products.

The 3d animation was able to show in advance how the event was going to look, in particular the hemispherical front piece and the pathway which was lit tubing at the sides of the path. An event manager may find it tricky to describe the effects these would have on the exhibition space but a 3d model can illustrate them easily.

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Discovery Juice Bar

May 27, 2010 in 3d Corporate Event Planning | No comments

This was a little installation event for the Discovery Channel that was to be tucked into the side entrance foyer of the Edinburgh International Conference Centre (EICC). The entrance was entirely made of glass panels so the plan was to cover these panels with a see though material that, with the daylight shining through, made them appear like lightboxes. The 3d model was able to show the effect prior to installation.

The juice bar was also to be lit from within so the whole space had quite a zingy feel to it.

The peculiar shapes in the centre of the exhibition are kinetic sculptures, which given time we could have animated.

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Prudential Conference Stage Set

May 27, 2010 in 3d Conference Planning | No comments

This is a very simple but effective 3d stage plan for a Prudential conference, based around the idea of a Japanese screen effect.

With 3d we were able to illustrate the depth of the set and the contrasting lighting techniques, between the back lit glowing screens and the front lit brushed suede mounted boards.

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BT Broadband Travelling Roadshow

May 27, 2010 in 3d Trade Exhibitions | No comments

This travelling exhibition for BT required 3d animation to illustrate one crucial point about the event: the exhibits within the vehicle could not only be used within the confines of the vehicle, but could also be dismantled and re-assembled in a conventional exhibition space.

It would have been difficult for the event planner to demonstrate this without physically showing the process in action, but 3d animation put the point across easily.

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BP Conference Event

May 27, 2010 in 3d Conference Planning | No comments

The purpose of this conference event was to illustrate to the existing workforce at BP how the transition to new owner Innovene (since taken over by Ineos) would work.

The 3d animation shows how the planned walkthrough would take various stages, each described at length by the speaker. As the conference progressed the speaker was to gradually walk towards the Innovene end of the hall, indicating the handover.

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Ingenico 3d Trade Exhibition Plan

May 27, 2010 in 3d Trade Exhibitions | No comments

This set plan used a lot of individual exhibits that the client was familiar with but hadn’t seen them used together in a trade show environment. The 3d model was able to simulate the wide range of textures and lighting techniques to give the client a good idea beforehand as to how the exhibition stand might look.

The Ingenico part of this trade exhibition was built around a portable bar with plasma screen and computer pod workstations.

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NHS Conference Plan

May 27, 2010 in 3d Conference Planning | No comments

This conference was to mark the 60th anniversary of the National Health Service in Scotland and was held at the Scottish Exhibition and Conference Centre (SECC) in Glasow.

The very simple 3d animation helped to show how the event was going to be staged in two parts. The first part being a talk and the second being a take on ‘This is your life.’

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Johnnie Walker Corporate Event

May 27, 2010 in 3d Corporate Event Planning | No comments

This was an event with a difference. The structure containing it was inflatable and is manufactured using PVC-coated high-performance fabric. A vinyl canopy is then tensioned over the top.

The crucial question here was how the event would be lit and so a 3d plan was commissioned. There was a certain amount of natural light would filter through during the day, but the event also continued after daylight hours so it was important to be able to demonstrate how the exhibits would look day and night. The 3d model was able to remove the ambient light from outside for the night scene.

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