3d Trade Exhibitions

3d Event Planning for Trade Shows and Exhibitions.

Normally when I create a 3d model for a trade fair, it’s the detailed plan of one exhibit or stand within the show. But for this government sponsored careers exhibition which was to be held at Dundee’s Caird Hall, I was asked to model the entire space and the layout of all the stands within.

Because of this, the animation is a little sketchy on detail but it was able to show the event planners the broad strokes of how the event would be laid out, using the entire space including the stage.

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When two or more organisations are sharing an exhibition space then it becomes essential to map out exactly how the space will be divided and how shared elements may be used. In this case Experian and QAS were the same company but two different products.

The 3d animation was able to show in advance how the event was going to look, in particular the hemispherical front piece and the pathway which was lit tubing at the sides of the path. An event manager may find it tricky to describe the effects these would have on the exhibition space but a 3d model can illustrate them easily.

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This travelling exhibition for BT required 3d animation to illustrate one crucial point about the event: the exhibits within the vehicle could not only be used within the confines of the vehicle, but could also be dismantled and re-assembled in a conventional exhibition space.

It would have been difficult for the event planner to demonstrate this without physically showing the process in action, but 3d animation put the point across easily.

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This set plan used a lot of individual exhibits that the client was familiar with but hadn’t seen them used together in a trade show environment. The 3d model was able to simulate the wide range of textures and lighting techniques to give the client a good idea beforehand as to how the exhibition stand might look.

The Ingenico part of this trade exhibition was built around a portable bar with plasma screen and computer pod workstations.

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This was a mock-up for a trade exhibition that was to be situated in the main foyer of the Edinburgh International Conference Centre.

The reason it was so essential for the client was that, aside from seeing how all the exhibition stands would look in the event space, they wanted to erect a temporary wall between the main pillars at the front. This not only meant that they would have far greater wall space but would also give them more control over lighting effects by eliminating some of the natural light.

This was definitely something that needed to be tested before going to the expense of building for the event.