This is a very simple but effective 3d stage plan for a Prudential conference, based around the idea of a Japanese screen effect.

With 3d we were able to illustrate the depth of the set and the contrasting lighting techniques, between the back lit glowing screens and the front lit brushed suede mounted boards.

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This travelling exhibition for BT required 3d animation to illustrate one crucial point about the event: the exhibits within the vehicle could not only be used within the confines of the vehicle, but could also be dismantled and re-assembled in a conventional exhibition space.

It would have been difficult for the event planner to demonstrate this without physically showing the process in action, but 3d animation put the point across easily.

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The purpose of this conference event was to illustrate to the existing workforce at BP how the transition to new owner Innovene (since taken over by Ineos) would work.

The 3d animation shows how the planned walkthrough would take various stages, each described at length by the speaker. As the conference progressed the speaker was to gradually walk towards the Innovene end of the hall, indicating the handover.

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This set plan used a lot of individual exhibits that the client was familiar with but hadn’t seen them used together in a trade show environment. The 3d model was able to simulate the wide range of textures and lighting techniques to give the client a good idea beforehand as to how the exhibition stand might look.

The Ingenico part of this trade exhibition was built around a portable bar with plasma screen and computer pod workstations.

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This conference was to mark the 60th anniversary of the National Health Service in Scotland and was held at the Scottish Exhibition and Conference Centre (SECC) in Glasow.

The very simple 3d animation helped to show how the event was going to be staged in two parts. The first part being a talk and the second being a take on ‘This is your life.’

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This was an event with a difference. The structure containing it was inflatable and is manufactured using PVC-coated high-performance fabric. A vinyl canopy is then tensioned over the top.

The crucial question here was how the event would be lit and so a 3d plan was commissioned. There was a certain amount of natural light would filter through during the day, but the event also continued after daylight hours so it was important to be able to demonstrate how the exhibits would look day and night. The 3d model was able to remove the ambient light from outside for the night scene.

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This was a mock-up for a trade exhibition that was to be situated in the main foyer of the Edinburgh International Conference Centre.

The reason it was so essential for the client was that, aside from seeing how all the exhibition stands would look in the event space, they wanted to erect a temporary wall between the main pillars at the front. This not only meant that they would have far greater wall space but would also give them more control over lighting effects by eliminating some of the natural light.

This was definitely something that needed to be tested before going to the expense of building for the event.

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