This conference event for Experian was to be built with an emphasis on contrasting textures. The event manager had a large variety of materials which he showed me and explained how they should be layered to create depth on the stage. It was important to be able to simulate all these materials fairly realistically in order to help the client visualise the effect. The 3d animation shows the hessian, chicken-wire, marble blocks, brushed suede and beaten copper plate textures, and how they would sit together on the stage.
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Tags: conference, experian, stage plan
When two or more organisations are sharing an exhibition space then it becomes essential to map out exactly how the space will be divided and how shared elements may be used. In this case Experian and QAS were the same company but two different products.
The 3d animation was able to show in advance how the event was going to look, in particular the hemispherical front piece and the pathway which was lit tubing at the sides of the path. An event manager may find it tricky to describe the effects these would have on the exhibition space but a 3d model can illustrate them easily.
Tags: event, experian, trade exhibition
