stage plan

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The International Asian Fashion Awards was to be held at the London Hilton Metropole. We knew which suite the event was to be held in so I was able to obtain detailed measurements of the area and created this scale model. There were photos of the space from which I was able to sample details like the exact carpet and the unusual looking ceiling.

The project manager had supplied a lot of information about the set and every element down to the speakers. The lights were also detailed to me so I was able to simulate their combined effect. The more information that is available the more likely you are to get something which looks realistic.

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The important thing about this 3d event plan was to demonstrate how the event itself was going to be dual purpose. By day it was to be a standard corporate conference with a Picasso themed stage backdrop. But by evening the stage was to make way for a band and the front tables would be cleared for a dancefloor to be laid. 3d animation is an excellent tool for showing such transformations before committing to the budget.

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This 3d event plan for Breast Cancer Care had at its heart the fashion show which was the main feature of the night. But it also had to show how the event would make use of the whole space, not just the auditorium. It was to take over the entire top floor of the Radisson Hotel in Glasgow so a site visit was made, where I took extensive measurements and photographs of the space prior to constructing the 3d model.

There were various details the event manager wanted to include beyond the stage set. The pink lighting was central to the event theme and areas in the foyer were to be allocated for different applications including the sponsors wall, where attendees would be photographed.

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This conference event for Experian was to be built with an emphasis on contrasting textures. The event manager had a large variety of materials which he showed me and explained how they should be layered to create depth on the stage. It was important to be able to simulate all these materials fairly realistically in order to help the client visualise the effect. The 3d animation shows the hessian, chicken-wire, marble blocks, brushed suede and beaten copper plate textures, and how they would sit together on the stage.

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This was a conference on the subject of property finance so the event management team decided to use these building blocks to illustrate the idea. The 3d model was able to convince their client that this would make a striking set for the event.

The mannequin is there simply to put across the idea of the scale of the exhibition elements. Sometimes we use more realistic looking figures for the speakers and even fill the seating in the auditorium with them.

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This is a very simple but effective 3d stage plan for a Prudential conference, based around the idea of a Japanese screen effect.

With 3d we were able to illustrate the depth of the set and the contrasting lighting techniques, between the back lit glowing screens and the front lit brushed suede mounted boards.

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